With the rising levels of inflation and with evolving impediments to the progressive economy of a future “super-power” – India, the food prices, prices of commodities, cost of access to basic amenities and facilities have taken a hit. The improvement in the lifestyle, need for bargains, access of internet and ease of information search online is the buzzword for the old and young, professionals and students. In the face of these, the coupon sites - web sites that offer money-saving discounts have seen resurgence in the current economy.
Although the number of new users to coupon sites may not be growing faster than the larger Internet audience, existing coupon site users are certainly becoming more active. User engagements by deal-seekers are ramping up. As a general rule, something like online coupon site activity increases as a result of macroeconomic trends. Fueling the traffic growth on these sites are rapid increases in food prices and signs of economic slowdown that are damping consumer sentiment and prompting consumers to hunt for bargains.
These shopping services help consumers actually make decisions when there are numerous evaluative criteria and the decision is relatively complex. It allows consumers to rate the importance of each evaluative criterion and then provides recommendations that are ranked on the basis of this input. The alternatives deemed best fit for consumer preferences mimics the trade-offs that consumers would naturally make given the importance they place on various criteria and help consumers make choices that are more closely matched to their preferences rather than simply telling consumers what’s available.
In recognition of the rising demand for bargains and in hopes of luring cash-strapped consumers, the retailers are as well making coupons more readily available online. Coupons move products off the shelf. Retailers are also relying on wireless technology to capitalize on consumers' bargain-hunting tendencies. Consumer pain is turning out to be the coupon sites' gain. Retailers are incentivised with coupon-marketing and coupon-serving technology. The more consumers printing and using their coupons, the more retailers are likely to work with the site. The net effect is that people are trying to get the most of their shopping through coupons.
Coupon websites are looking at bright futures as consumers tighten their belts and increasingly turn to coupons for savings. The future of the coupons is filled with fast paced, tech-type platforms for distribution, unlike its ancestral Sunday newspaper inserts, although online coupon hunts have not entirely replaced traditional ways of looking for deals like direct mail and coupons from newspapers and magazines.
A really steep growth of online coupon has been witnessed and has been projected to grow almost two-fold between 2014 and 2017, as online coupons may outperform print ones in categories such as attention, emotional engagement, memory retention and effectiveness. With the projected growth in demand for online coupons, there is still room for new affiliate players to enter the market. While the coupon niche is already quite crowded, there is still room for new and innovative affiliates to come in a grab their share of the pie.
Although the number of new users to coupon sites may not be growing faster than the larger Internet audience, existing coupon site users are certainly becoming more active. User engagements by deal-seekers are ramping up. As a general rule, something like online coupon site activity increases as a result of macroeconomic trends. Fueling the traffic growth on these sites are rapid increases in food prices and signs of economic slowdown that are damping consumer sentiment and prompting consumers to hunt for bargains.
These shopping services help consumers actually make decisions when there are numerous evaluative criteria and the decision is relatively complex. It allows consumers to rate the importance of each evaluative criterion and then provides recommendations that are ranked on the basis of this input. The alternatives deemed best fit for consumer preferences mimics the trade-offs that consumers would naturally make given the importance they place on various criteria and help consumers make choices that are more closely matched to their preferences rather than simply telling consumers what’s available.
Coupon websites are looking at bright futures as consumers tighten their belts and increasingly turn to coupons for savings. The future of the coupons is filled with fast paced, tech-type platforms for distribution, unlike its ancestral Sunday newspaper inserts, although online coupon hunts have not entirely replaced traditional ways of looking for deals like direct mail and coupons from newspapers and magazines.
A really steep growth of online coupon has been witnessed and has been projected to grow almost two-fold between 2014 and 2017, as online coupons may outperform print ones in categories such as attention, emotional engagement, memory retention and effectiveness. With the projected growth in demand for online coupons, there is still room for new affiliate players to enter the market. While the coupon niche is already quite crowded, there is still room for new and innovative affiliates to come in a grab their share of the pie.
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